Using the perfect visuals to drive your digital strategy
A digital presence and the link it has to visual content is an undeniable bond. While the internet consists of texts and images we all know the human brain remembers and prioritizes visuals over text, making your visuals and creatives on any of your brands digital platforms a top priority. Photography plays a vital role in this process, as a brand you need to create unique visuals that help represent your brand’s true identity. Here are some tips to help you with your visual representation through photography on digital and help drive your brand strategy.
Create a Mood Board
The first step to any photoshoot is creating a mood board, this helps narrow down your preferred styles and give the photographer and the team a clear idea of what your expected outcome is. Creating a mood board can start by scrolling through Pinterest, you can then select pictures that speak and inspire you and put them together to be shared with your team.
Prioritize Quality and Creativity
When taking photographs for your brand or products have a clear understanding of the colours, lighting, props and backgrounds making sure they dont clash and harmoniously blend with your brands identity and product. Focus on what you want the final outcome to look like and in the process do not compromise on quality and creativity, the tools and talent that will help you achieve the perfect picture.
Your brand’s visual representation should show consistency, this helps in creating a unique brand identity as well. Categorizes your brand into a few different styles that resonate with it. Using props of similar style, backgrounds and models that are in line with the brand’s image also help in maintaining consistency. Consistency also requires you to regularly update your visuals through photoshoots and creative media with trends, however maintaining the unique brand style throughout.
Tell Your Story
Your brand visuals should have a deeper meaning and connect with what the brand is trying to convey to its consumers. In this process your visuals play a big role, therefore trying to tell a story and connect the pictures to the brands ultimate message is important, this process also helps with consistency that will flow naturally when trying to convey a deeper message