BUILDING FOLLOWERS ON INSTAGRAM
Whether it’s starting fresh on Instagram, your personal blog or trying to build your business, followers on Instagram play a massive role in your success. While fast and easy methods like paying for fake followers and bots do exist, these shortcuts won’t help your page in the long run, there’s something magical about organic growth and followers that add innumerable value to a page.
Here are 5 easy steps for you to get started on when trying to grow your Instagram following.
01 – PLAN YOUR GROUNDWORK
Having a well thought out and planned Instagram marketing strategy is the first step towards growth, gaining more followers is a great start for the success of a page. However, just a slight increase in followers won’t help in the long run, your plan has to be an inclusive one that supports your overall objective and business strategies. Keep in mind, your followers will help assist in whatever your brand marketing goals are, from more brand awareness, sales and website traffic. Staying focused on these goals and objectives will give your page its unique identity and help with consistency and overall page performance.
02- IDENTIFY YOUR TARGET AUDIENCE
Ask yourself some basic questions about who your target audience is, such as where they live, why they use Instagram, what their main pain points are and what languages they speak. A diverse country like Sri Lanka is home to multiple languages and cultures that must be considered as well when creating content. Answers to these questions will help you with creating content that connects with your target audience and results in them giving your page a follow.
03 – CONSISTENT BRAND STORY AND AESTHETIC
Be it content that showcases how your product is made, daily routines, aspirational content, testimonials, or a lifestyle approach whatever you choose to go for, make sure it speaks volumes for your brand. This helps create a unique look, voices and personality for your page. Your content must be easily identifiable at a glance by viewers and connected with your brand.
04 – Use keywords to appear in searches
For people to follow you on Instagram they have to first find you, the best and easiest way to appear to a potential follower is through a search. However, not all words are searchable on Instagram by username and name. Your username is your Instagram handle. It should be consistent with usernames on other social media platforms while your name can be anything you like up to 30 characters, you don’t want to just stuff keywords but carefully pick the most relevant keywords that describe your brand.
05 – Engage with your community
Following similar business ages, suppliers and content creators can help with page visibility. Collaborating with other members of a similar community through tagging, challengers, trends, or even Instagram live collaboration is a great way to increase your page visibility among potential followers.
To grow your Instagram followers organically while creating content that is unique, relevant, and memorable get in touch with Rubiq to get started today.