As a creative agency planning your content is everything, to help your brands grow. Planning becomes much harder as you handle multiple brands with varying requirements. Here are 6 tips that will help you and your brand build a unique digital identity.
A content calendar is essential when working with multiple brands or even a single platform. A content calendar lets you plot all the posts for the month on an easy to understand and convenient graphical layout, you can even use a simple excel sheet for this or even an app for this (eg Monday) to have your plan with you always on the go. If you are creating your own graphical calendar you can have one calendar for all brands or even individual calendars for each brand whichever makes productivity easier for you.
Now that your calendar is ready, it needs to be filled with big ideas. A brainstorming session with your team is a great way to start, depending on time and the number of brands you have allocated a slot for each brand and let your team voice out content ideas they think would work, an important part of brainstorming sessions is taking note to make sure no great idea is forgotten.
Planning on how often you are going to post, how many posts and when they will go up are all part of an effective content planning process. It’s hard to give exact numbers for the above as they vary from brand to brand and of course the target audience. Whichever you choose and commit to making sure your team is prepared and excited to execute. Planning frequency also helps build a relationship with the audience as they know what to expect from the platform.
Working on the same brand for a month means there is room for repeating posts when you run out of ideas or create too many posts that have similar content. Planning your content ahead allows you to carefully and tactfully bring variation into the platform. Variation also helps with keeping your audience engaged and helps bring organic reach.
Planning your content also helps give you a heads-up on what is new and trending. Major events, movie releases, news, seasons, special holidays are some examples of things to look out for when planning your content. Including trends in your plan will help engage with the right audience and build a relationship with them.