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Strategic Digital Planning for Growing Your Market Share
Why is strategic digital planning critical for your company? Because it provides a clear road map for organizational growth and expansion. For example, mapping out clear employee activities and growth trajectories not only creates happy employees but attracts the best staff from the industry towards your brand.
So, what is strategic planning? As per Graham Kenny, author of many strategic and performance marketing books, it is a designed or agreed system in which various key stake holders of the organization interact with one another to produce a virtuous circle that is, in turn, a source of sustainable competitive advantage in the industry.
Flexibility is Key
Never think of your plans as set in stone, organizations have to constantly adopt and change their strategies according to competitor behavior and innovations or macro environmental factors that affect the brands specific industry.
Albert Einstein once said “Life is like riding a cycle, to keep balance you must always keep moving”. If you stop planning for growth, it’s only a matter of time before your competitors overtake you and your market share.
Key Insights
You cannot simply decide on a strategic path, insights are valuable for your organization’s vital decisions. You have to study your competitors, their efforts and successes, it is only then you can create a plan to differentiate your brand and marketing efforts from theirs.
Insights also provide gaps into your competitor’s marketing strategies in which you can take advantage of, giving you the edge, you needed to plot a course for success.
Digital Roadmaps
Digital planning is critical in gaining customer market share and gaining market space. Your targeted consumer spends an average of 3-5 hours a day online, that percentage increases among younger audiences. Your brands online visibility matters along with the message you want to provide.
Facebook, Instagram, Tik Tok, Linked-In, Twitter and Tik Tok are all major platforms used to drive the message across in a variety of ways. This requires a digital roadmap with a strategic implementation to reach all targeted audiences and drive brand recall.
Lost the Plot? Don’t worry!
If you’re overwhelmed and don’t know where to begin contact us today! Rubiq Creatives is a 360-degree digital marketing consultancy firm. Our vibrant team of veteran marketing experts are always ready to discuss and listen to your needs and wants for the business.
Our motto is “Scale to Grow” and our success stories are many. Contact us today and let us talk about your future.
The Meme-demic
Marketing trends are like the ever expanding universe, it never seems to stop. Just like professional reporters waiting to jump on new stories, marketers are always on the lookout for what’s trending. The term “meme” comes from a book published in 1976, The Selfish Gene by Richard Dawkins. He explains, “Our ideas, ideals, cultures, and customs replicate themselves. Almost like a virus, they travel from person to person through imitation, sharing, and repetition.”
Just like a virus a meme is shared from person to person transmitting its subliminal message, wrapped up in humour or a relevant situation. Social media platforms are infected with meme’s shared and liked by millions if not billions of viewers on a daily basis, due to high mobile and internet penetration globally. Almost all brands have created a relevant meme at least once in their lifetime, to create brand relevance, push a product or just flow with the times. There’s more than the giggle factor from the consumers point of view. Raghav Bagai describes a “viral meme”, in an article published in 2021 for BANDWAGON. “Imagine your morning coffee, now imagine your morning without one” Meme’s feed the viewers’ unending
appetite for online entertainment.
Let’s go back to how a virus works. Once a virus invades our body, it multiplies while infecting healthy cells, and then spreads outside to infect new hosts. Meme’s are the same, once a viewer sees it he or she shares the meme on their timeline to reach more people, and then before you know it, new forms of it emerge. as brands reimagine it in their own liking. One meme can take on many forms depending on each brand’s message and
creativity. Marketing doesn’t have to be all paid views, it’s also about virality. Creating the right meme, combined with the right message and published at the right time. While conservative brands might think of brand sensitivity and guidelines, they are in fact losing out on building a rapport with the next generation consumer. As children are now growing up with meme culture they are likely to form ties with brands that meet their sense of understanding and generational culture. Most companies that built trust with Millennials through entertainment value are still around today, as brand loyalty goes a long way. So shouldn’t we do the same for Gen Z? They might not be the majority consumer market we see today. However they will be… Someday, eventually sharing the same market share with Millenials. While cultural and morality factors are important aspects to consider. More brands are adopting an act now approach on marketing opportunities to get an edge over its competitors.
Remember, online engagement is equivalent to bragging rights in the real world, as brands want to establish dominance in this new growing digital landscape.
As marketing opportunities are plentiful, it takes the right team to make your brand’s virality dream come through. So don’t be shy, give us a call, let’s talk about making your brand bigger than Covid.
Ready, Set, Grow!
As a creative agency planning your content is everything, to help your brands grow. Planning becomes much harder as you handle multiple brands with varying requirements. Here are 6 tips that will help you and your brand build a unique digital identity.
Content calendar
A content calendar is essential when working with multiple brands or even a single platform. A content calendar lets you plot all the posts for the month on an easy to understand and convenient graphical layout, you can even use a simple excel sheet for this or even an app for this (eg Monday) to have your plan with you always on the go. If you are creating your own graphical calendar you can have one calendar for all brands or even individual calendars for each brand whichever makes productivity easier for you.
Brainstorm
Now that your calendar is ready, it needs to be filled with big ideas. A brainstorming session with your team is a great way to start, depending on time and the number of brands you have allocated a slot for each brand and let your team voice out content ideas they think would work, an important part of brainstorming sessions is taking note to make sure no great idea is forgotten.
Frequency
Planning on how often you are going to post, how many posts and when they will go up are all part of an effective content planning process. It’s hard to give exact numbers for the above as they vary from brand to brand and of course the target audience. Whichever you choose and commit to making sure your team is prepared and excited to execute. Planning frequency also helps build a relationship with the audience as they know what to expect from the platform.
Variation
Working on the same brand for a month means there is room for repeating posts when you run out of ideas or create too many posts that have similar content. Planning your content ahead allows you to carefully and tactfully bring variation into the platform. Variation also helps with keeping your audience engaged and helps bring organic reach.
Trends
Planning your content also helps give you a heads-up on what is new and trending. Major events, movie releases, news, seasons, special holidays are some examples of things to look out for when planning your content. Including trends in your plan will help engage with the right audience and build a relationship with them.
Standing Out in a Crowded Marketplace
Competition for brand recognition is growing ever more fierce; digital-native businesses are wiping the
floor with more traditional companies situated in a saturated market landscape. Post Covid-19, we saw a
boom in digital efforts by 80% of organizations trying to establish themselves online in an effort to
connect with online consumers. What was once the peace and quiet of Nuwara Eliya has turned into the
bustling streets of Pettah. Your digital voice is toned down by the many trying to acquire the same
consumers with the same traditional marketing, this time… online.
Be Different
Competing in a crowded marketspace can be overwhelming. The secret sauce to the recipe of success
consists of being different, and exploring unconventional means to differentiate your brand and draw
attention to your products and services. Educating your consumers on what makes you special at the
starting of the business is vital. Create a brand persona and niche that distinguishes itself from the rest
of the competition and embrace it.
Identify Market and Consumer Needs
Identifying your target audience is an important aspect of marketing. Monies spent on Social Media
marketing needs to have a ROI (Return on Interest). Your ads or brand may be seen by many, but were
they the right audience? Did they even consider your brand? Was it too expensive or not to their taste?
These are the questions that need to be asked before selecting your audience, depending on what
you’re selling.
Identifying consumer needs is also important. Analyzing what online consumers want and supplying the
demand can be tricky, but are achievable through trial and error or listening to feedback. Listening to
feedback provides faster solutions, improves your products and services, and builds your overall digital
positioning among competitors.
Add Value through Services
Consumers have high expectations, even when paying minimally. Mapping your customers’ digital
journeys on how they engage with your products, interact with your digital store front and navigate
their way through your brand is a unique way to cultivate happy, recurring customers.
Customers love business that provide transparency and unlimited support, thus having adequate
information displayed can be the difference between a purchase and not. More digital companies are
developing customer centric cultures to meet the demand and get an edge over the competition.
Stand Out with Rubiq Creatives
Let us help you develop a framework for success and channel your fullest potential online. We at Rubiq
develop comprehensive overall digital roadmaps for your brand to stand out, be unique and succeed
beyond your wildest dreams.