In today`s digital world, social media, digital marketing, and brand building are key components of any successful business strategy. And as the digital marketing space evolves, mastering the latest trends and technologies is crucial to staying ahead of the game. One technology that is rapidly transforming the digital marketing space is artificial intelligence (AI). With the advent of artificial intelligence (AI), companies can gain a significant advantage over their competitors by using AI to optimize their marketing efforts. So, let’s take a closer look at what AI is and how it’s changing the game in digital marketing.
01. Understanding AI
AI refers to technologies that enable machines to learn, reason, and make decisions without explicit programming. Over the past few years, AI has had a major impact on the digital marketing space. It has enabled businesses to work more efficiently, streamline their marketing efforts, and deliver personalized messages to customers. AI enables businesses to analyze vast amounts of data in real time and make data-driven decisions to optimize their marketing efforts. AI can also help businesses automate tasks like ad targeting, content creation, and customer service, freeing up time for marketers to focus on more creative tasks.
02. Pros and Cons of AI Implementation
While AI is undoubtedly a powerful tool in the digital marketing space, it’s not without its drawbacks. Companies must carefully consider both the advantages and disadvantages of AI when implementing it in their digital marketing strategy.
AI is not a magic wand that can instantly solve all of a company’s digital marketing problems. Implementing AI in a digital marketing strategy requires expertise, time, and resources. Without proper planning and execution, the use of AI can lead to inaccurate data, misinterpretations of results, and wasted resources.
Another disadvantage of AI is the potential for algorithmic bias. If the data used to train an AI algorithm is biased, the algorithm may produce biased results, which can lead to unfair outcomes for certain groups. This can damage a company’s reputation and result in legal issues.
03. Implementing AI effectively into your digital marketing strategy
To use AI effectively, we need to focus on understanding the technology and its applications. This involves understanding how to collect and analyze data, build predictive models, and use machine learning algorithms. Companies also need to develop the necessary expertise and resources to implement AI effectively. At Rubiq Creatives, we understand the importance of AI in digital marketing. That’s why we use it thoughtfully and creatively to help our clients build their brands and enhance their digital presence. Our team of experts has the necessary skills and knowledge to implement AI in a way that delivers measurable results to make sure our clients can be assured that their brand will stand out in the crowded digital marketing space and that their online presence will be optimized to drive traffic, engagement, and sales.
In summary, mastering AI in digital marketing is essential for any company that wants to stay ahead of the game. By understanding the technology, its advantages and disadvantages, and implementing it effectively, companies can work more efficiently and optimize their marketing efforts to deliver better results. Additionally, staying up-to-date with the latest trends and technologies is crucial to building a successful brand in the digital marketing space.
Why is strategic digital planning critical for your company? Because it provides a clear road map for organizational growth and expansion. For example, mapping out clear employee activities and growth trajectories not only creates happy employees but attracts the best staff from the industry towards your brand.
So, what is strategic planning? As per Graham Kenny, author of many strategic and performance marketing books, it is a designed or agreed system in which various key stake holders of the organization interact with one another to produce a virtuous circle that is, in turn, a source of sustainable competitive advantage in the industry.
Flexibility is Key
Never think of your plans as set in stone, organizations have to constantly adopt and change their strategies according to competitor behavior and innovations or macro environmental factors that affect the brands specific industry.
Albert Einstein once said “Life is like riding a cycle, to keep balance you must always keep moving”. If you stop planning for growth, it’s only a matter of time before your competitors overtake you and your market share.
You cannot simply decide on a strategic path, insights are valuable for your organization’s vital decisions. You have to study your competitors, their efforts and successes, it is only then you can create a plan to differentiate your brand and marketing efforts from theirs.
Insights also provide gaps into your competitor’s marketing strategies in which you can take advantage of, giving you the edge, you needed to plot a course for success.
Digital planning is critical in gaining customer market share and gaining market space. Your targeted consumer spends an average of 3-5 hours a day online, that percentage increases among younger audiences. Your brands online visibility matters along with the message you want to provide.
Facebook, Instagram, Tik Tok, Linked-In, Twitter and Tik Tok are all major platforms used to drive the message across in a variety of ways. This requires a digital roadmap with a strategic implementation to reach all targeted audiences and drive brand recall.
Lost the Plot? Don’t worry!
If you’re overwhelmed and don’t know where to begin contact us today! Rubiq Creatives is a 360-degree digital marketing consultancy firm. Our vibrant team of veteran marketing experts are always ready to discuss and listen to your needs and wants for the business.
Our motto is “Scale to Grow” and our success stories are many. Contact us today and let us talk about your future.
Marketing trends are like the ever expanding universe, it never seems to stop. Just like professional reporters waiting to jump on new stories, marketers are always on the lookout for what’s trending. The term “meme” comes from a book published in 1976, The Selfish Gene by Richard Dawkins. He explains, “Our ideas, ideals, cultures, and customs replicate themselves. Almost like a virus, they travel from person to person through imitation, sharing, and repetition.”
Just like a virus a meme is shared from person to person transmitting its subliminal message, wrapped up in humour or a relevant situation. Social media platforms are infected with meme’s shared and liked by millions if not billions of viewers on a daily basis, due to high mobile and internet penetration globally. Almost all brands have created a relevant meme at least once in their lifetime, to create brand relevance, push a product or just flow with the times. There’s more than the giggle factor from the consumers point of view. Raghav Bagai describes a “viral meme”, in an article published in 2021 for BANDWAGON. “Imagine your morning coffee, now imagine your morning without one” Meme’s feed the viewers’ unending
appetite for online entertainment.
Let’s go back to how a virus works. Once a virus invades our body, it multiplies while infecting healthy cells, and then spreads outside to infect new hosts. Meme’s are the same, once a viewer sees it he or she shares the meme on their timeline to reach more people, and then before you know it, new forms of it emerge. as brands reimagine it in their own liking. One meme can take on many forms depending on each brand’s message and
creativity. Marketing doesn’t have to be all paid views, it’s also about virality. Creating the right meme, combined with the right message and published at the right time. While conservative brands might think of brand sensitivity and guidelines, they are in fact losing out on building a rapport with the next generation consumer. As children are now growing up with meme culture they are likely to form ties with brands that meet their sense of understanding and generational culture. Most companies that built trust with Millennials through entertainment value are still around today, as brand loyalty goes a long way. So shouldn’t we do the same for Gen Z? They might not be the majority consumer market we see today. However they will be… Someday, eventually sharing the same market share with Millenials. While cultural and morality factors are important aspects to consider. More brands are adopting an act now approach on marketing opportunities to get an edge over its competitors.
Remember, online engagement is equivalent to bragging rights in the real world, as brands want to establish dominance in this new growing digital landscape.
As marketing opportunities are plentiful, it takes the right team to make your brand’s virality dream come through. So don’t be shy, give us a call, let’s talk about making your brand bigger than Covid.
Whether it’s starting fresh on Instagram, your personal blog or trying to build your business, followers on Instagram play a massive role in your success. While fast and easy methods like paying for fake followers and bots do exist, these shortcuts won’t help your page in the long run, there’s something magical about organic growth and followers that add innumerable value to a page.
Here are 5 easy steps for you to get started on when trying to grow your Instagram following.
01 – PLAN YOUR GROUNDWORK
Having a well thought out and planned Instagram marketing strategy is the first step towards growth, gaining more followers is a great start for the success of a page. However, just a slight increase in followers won’t help in the long run, your plan has to be an inclusive one that supports your overall objective and business strategies. Keep in mind, your followers will help assist in whatever your brand marketing goals are, from more brand awareness, sales and website traffic. Staying focused on these goals and objectives will give your page its unique identity and help with consistency and overall page performance.
02- IDENTIFY YOUR TARGET AUDIENCE
Ask yourself some basic questions about who your target audience is, such as where they live, why they use Instagram, what their main pain points are and what languages they speak. A diverse country like Sri Lanka is home to multiple languages and cultures that must be considered as well when creating content. Answers to these questions will help you with creating content that connects with your target audience and results in them giving your page a follow.
03 – CONSISTENT BRAND STORY AND AESTHETIC
Be it content that showcases how your product is made, daily routines, aspirational content, testimonials, or a lifestyle approach whatever you choose to go for, make sure it speaks volumes for your brand. This helps create a unique look, voices and personality for your page. Your content must be easily identifiable at a glance by viewers and connected with your brand.
04 – Use keywords to appear in searches
For people to follow you on Instagram they have to first find you, the best and easiest way to appear to a potential follower is through a search. However, not all words are searchable on Instagram by username and name. Your username is your Instagram handle. It should be consistent with usernames on other social media platforms while your name can be anything you like up to 30 characters, you don’t want to just stuff keywords but carefully pick the most relevant keywords that describe your brand.
05 – Engage with your community
Following similar business ages, suppliers and content creators can help with page visibility. Collaborating with other members of a similar community through tagging, challengers, trends, or even Instagram live collaboration is a great way to increase your page visibility among potential followers.
To grow your Instagram followers organically while creating content that is unique, relevant, and memorable get in touch with Rubiq to get started today.
As a creative agency planning your content is everything, to help your brands grow. Planning becomes much harder as you handle multiple brands with varying requirements. Here are 6 tips that will help you and your brand build a unique digital identity.
A content calendar is essential when working with multiple brands or even a single platform. A content calendar lets you plot all the posts for the month on an easy to understand and convenient graphical layout, you can even use a simple excel sheet for this or even an app for this (eg Monday) to have your plan with you always on the go. If you are creating your own graphical calendar you can have one calendar for all brands or even individual calendars for each brand whichever makes productivity easier for you.
Now that your calendar is ready, it needs to be filled with big ideas. A brainstorming session with your team is a great way to start, depending on time and the number of brands you have allocated a slot for each brand and let your team voice out content ideas they think would work, an important part of brainstorming sessions is taking note to make sure no great idea is forgotten.
Planning on how often you are going to post, how many posts and when they will go up are all part of an effective content planning process. It’s hard to give exact numbers for the above as they vary from brand to brand and of course the target audience. Whichever you choose and commit to making sure your team is prepared and excited to execute. Planning frequency also helps build a relationship with the audience as they know what to expect from the platform.
Working on the same brand for a month means there is room for repeating posts when you run out of ideas or create too many posts that have similar content. Planning your content ahead allows you to carefully and tactfully bring variation into the platform. Variation also helps with keeping your audience engaged and helps bring organic reach.
Planning your content also helps give you a heads-up on what is new and trending. Major events, movie releases, news, seasons, special holidays are some examples of things to look out for when planning your content. Including trends in your plan will help engage with the right audience and build a relationship with them.
Using the perfect visuals to drive your digital strategy
A digital presence and the link it has to visual content is an undeniable bond. While the internet consists of texts and images we all know the human brain remembers and prioritizes visuals over text, making your visuals and creatives on any of your brands digital platforms a top priority. Photography plays a vital role in this process, as a brand you need to create unique visuals that help represent your brand’s true identity. Here are some tips to help you with your visual representation through photography on digital and help drive your brand strategy.
Create a Mood Board
The first step to any photoshoot is creating a mood board, this helps narrow down your preferred styles and give the photographer and the team a clear idea of what your expected outcome is. Creating a mood board can start by scrolling through Pinterest, you can then select pictures that speak and inspire you and put them together to be shared with your team.
Prioritize Quality and Creativity
When taking photographs for your brand or products have a clear understanding of the colours, lighting, props and backgrounds making sure they dont clash and harmoniously blend with your brands identity and product. Focus on what you want the final outcome to look like and in the process do not compromise on quality and creativity, the tools and talent that will help you achieve the perfect picture.
Your brand’s visual representation should show consistency, this helps in creating a unique brand identity as well. Categorizes your brand into a few different styles that resonate with it. Using props of similar style, backgrounds and models that are in line with the brand’s image also help in maintaining consistency. Consistency also requires you to regularly update your visuals through photoshoots and creative media with trends, however maintaining the unique brand style throughout.
Tell Your Story
Your brand visuals should have a deeper meaning and connect with what the brand is trying to convey to its consumers. In this process your visuals play a big role, therefore trying to tell a story and connect the pictures to the brands ultimate message is important, this process also helps with consistency that will flow naturally when trying to convey a deeper message
Within a short period of time, Tik Tok has exploded into the Social Media scene to become the most
downloaded app of all time, surpassing the Meta giant, Facebook. Currently, there are 1.2 billion active
users worldwide, 1.5 million of which are Sri Lankan. Tik Tok is a free media sharing platform featuring
video shorts (avg. 15 secs), and the quick format videos have users hooked as the global average of
usage per user is at 52 min per day. As the platform continues to gain momentum and grow in numbers,
progressive brands have started to partner up with Tik Tok influencers to showcase and feature their
products or start challenges to drive brand initiative.
More brands targeting demographics of Gen Z consumers have committed themselves to Tik Tok
marketing and are not looking back. Presently, 42% of total users are Gen Z (16-24), which begs the
question, of what is the rest of the user base compromised? That’s right; 58% of Tik Tok users are ripe
Millennial, Gen X consumers with a small percentage of the user base even being Boomers. (Hi
Grandpa!) Tik Tok encourages its users to engage with brands unlike any other platform, giving them an
immersive experience, create lasting memorability and express themselves.
Hashtags play a critical role in the “discoverability” of videos and are often used by brands to create
challenges. (Branded Hashtag Challenge) Users are encouraged to participate, express themselves and
be a part of a viral trend, promoting themselves and the brand along with them. So far, 33% of all users
have participated in a challenge at least once on Tik Tok.
Tik Tok Marketing is all about virality – the more exciting the video, the more views and engagement it
generates, and the more the algorithm showcases your content. Although major strides have been
made, most companies are still hesitant on the basis of “Is this really for us?” We say “Yes!” Tik Tok is
still new, allowing you to create new opportunities to grow your brand and create a unique identity if
started early. Getting a head start from your competitors is beneficial in any marketing strategy and
should not be missed. Tik Tok has also started to become more accessible for businesses by launching
Tik Tok for Business, encouraging more brands to join in on the action.
Current trends are rapidly moving towards video marketing as more social media users are spending
more time online, scrolling through viral videos, rather than static images. This year alone, this
percentage rose to 90%, which gives platforms like Tik Tok the advantage, culminating in faster growth
in new user sign-ups.
Instagram statistics show Sri Lanka has 250-300 influencers with a following of over 10k each and even
less on Tik Tok. However, there’s plenty of potential for Tik Tok exclusive influencers to rise up and take
the spotlight. As it is a growing market, we see the potential in absence. Tik Tok marketing is an amazing
new form of digital marketing with plenty of untapped potential.
If you find yourself intrigued and interested, we at Rubiq Outreach are more than happy and able to
make your brand go viral. Rubiq creatives is comprised of individuals with the right expertise and the
right connections, to study your brand needs and objectives long or short, in meeting your goals
whatever they maybe
Competition for brand recognition is growing ever more fierce; digital-native businesses are wiping the
floor with more traditional companies situated in a saturated market landscape. Post Covid-19, we saw a
boom in digital efforts by 80% of organizations trying to establish themselves online in an effort to
connect with online consumers. What was once the peace and quiet of Nuwara Eliya has turned into the
bustling streets of Pettah. Your digital voice is toned down by the many trying to acquire the same
consumers with the same traditional marketing, this time… online.
Competing in a crowded marketspace can be overwhelming. The secret sauce to the recipe of success
consists of being different, and exploring unconventional means to differentiate your brand and draw
attention to your products and services. Educating your consumers on what makes you special at the
starting of the business is vital. Create a brand persona and niche that distinguishes itself from the rest
of the competition and embrace it.
Identify Market and Consumer Needs
Identifying your target audience is an important aspect of marketing. Monies spent on Social Media
marketing needs to have a ROI (Return on Interest). Your ads or brand may be seen by many, but were
they the right audience? Did they even consider your brand? Was it too expensive or not to their taste?
These are the questions that need to be asked before selecting your audience, depending on what
Identifying consumer needs is also important. Analyzing what online consumers want and supplying the
demand can be tricky, but are achievable through trial and error or listening to feedback. Listening to
feedback provides faster solutions, improves your products and services, and builds your overall digital
positioning among competitors.
Add Value through Services
Consumers have high expectations, even when paying minimally. Mapping your customers’ digital
journeys on how they engage with your products, interact with your digital store front and navigate
their way through your brand is a unique way to cultivate happy, recurring customers.
Customers love business that provide transparency and unlimited support, thus having adequate
information displayed can be the difference between a purchase and not. More digital companies are
developing customer centric cultures to meet the demand and get an edge over the competition.
Stand Out with Rubiq Creatives
Let us help you develop a framework for success and channel your fullest potential online. We at Rubiq
develop comprehensive overall digital roadmaps for your brand to stand out, be unique and succeed
beyond your wildest dreams.