Why is strategic digital planning critical for your company? Because it provides a clear road map for organizational growth and expansion. For example, mapping out clear employee activities and growth trajectories not only creates happy employees but attracts the best staff from the industry towards your brand.
So, what is strategic planning? As per Graham Kenny, author of many strategic and performance marketing books, it is a designed or agreed system in which various key stake holders of the organization interact with one another to produce a virtuous circle that is, in turn, a source of sustainable competitive advantage in the industry.
Flexibility is Key
Never think of your plans as set in stone, organizations have to constantly adopt and change their strategies according to competitor behavior and innovations or macro environmental factors that affect the brands specific industry.
Albert Einstein once said “Life is like riding a cycle, to keep balance you must always keep moving”. If you stop planning for growth, it’s only a matter of time before your competitors overtake you and your market share.
You cannot simply decide on a strategic path, insights are valuable for your organization’s vital decisions. You have to study your competitors, their efforts and successes, it is only then you can create a plan to differentiate your brand and marketing efforts from theirs.
Insights also provide gaps into your competitor’s marketing strategies in which you can take advantage of, giving you the edge, you needed to plot a course for success.
Digital planning is critical in gaining customer market share and gaining market space. Your targeted consumer spends an average of 3-5 hours a day online, that percentage increases among younger audiences. Your brands online visibility matters along with the message you want to provide.
Facebook, Instagram, Tik Tok, Linked-In, Twitter and Tik Tok are all major platforms used to drive the message across in a variety of ways. This requires a digital roadmap with a strategic implementation to reach all targeted audiences and drive brand recall.
Lost the Plot? Don’t worry!
If you’re overwhelmed and don’t know where to begin contact us today! Rubiq Creatives is a 360-degree digital marketing consultancy firm. Our vibrant team of veteran marketing experts are always ready to discuss and listen to your needs and wants for the business.
Our motto is “Scale to Grow” and our success stories are many. Contact us today and let us talk about your future.