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Competition for brand recognition is growing ever more fierce; digital-native businesses are wiping the
floor with more traditional companies situated in a saturated market landscape. Post Covid-19, we saw a
boom in digital efforts by 80% of organizations trying to establish themselves online in an effort to
connect with online consumers. What was once the peace and quiet of Nuwara Eliya has turned into the
bustling streets of Pettah. Your digital voice is toned down by the many trying to acquire the same
consumers with the same traditional marketing, this time… online.
Be Different
Competing in a crowded marketspace can be overwhelming. The secret sauce to the recipe of success
consists of being different, and exploring unconventional means to differentiate your brand and draw
attention to your products and services. Educating your consumers on what makes you special at the
starting of the business is vital. Create a brand persona and niche that distinguishes itself from the rest
of the competition and embrace it.
Identify Market and Consumer Needs
Identifying your target audience is an important aspect of marketing. Monies spent on Social Media
marketing needs to have a ROI (Return on Interest). Your ads or brand may be seen by many, but were
they the right audience? Did they even consider your brand? Was it too expensive or not to their taste?
These are the questions that need to be asked before selecting your audience, depending on what
you’re selling.
Identifying consumer needs is also important. Analyzing what online consumers want and supplying the
demand can be tricky, but are achievable through trial and error or listening to feedback. Listening to
feedback provides faster solutions, improves your products and services, and builds your overall digital
positioning among competitors.
Add Value through Services
Consumers have high expectations, even when paying minimally. Mapping your customers’ digital
journeys on how they engage with your products, interact with your digital store front and navigate
their way through your brand is a unique way to cultivate happy, recurring customers.
Customers love business that provide transparency and unlimited support, thus having adequate
information displayed can be the difference between a purchase and not. More digital companies are
developing customer centric cultures to meet the demand and get an edge over the competition.
Stand Out with Rubiq Creatives
Let us help you develop a framework for success and channel your fullest potential online. We at Rubiq
develop comprehensive overall digital roadmaps for your brand to stand out, be unique and succeed
beyond your wildest dreams.
